We are so pleased to meet you.

Let us introduce ourselves.

We are so excited for you to be part of the Algorithum community. We wanted to use this first monthly newsletter to tell you a bit about ourselves before we launch at the end of this month...30/10/20 @ 12am.

Now, we know what you are thinking...yes, that's right, the next best power couple. But honestly, we both met in the most bizarre circumstances, that it does feel like the business partnership we have formed is indeed a magical one. 

In this newsletter, post launch, we want to take the time to share the story of how we met because we think it is such a special part of how Algorithum came to be!

So get comfy, make yourself a cosy cup of tea or coffee and read on...

"That's the girl! That's the one I met!"

We found each other via three totally separate strokes of serendipity over the course of October to December 2018. 

In the first instance, Rose was having a day out with girlfriends at London's Stylist Live along with her then six month old son, Maxwell. After queuing for twenty minutes for a fancy skin analysis at the Caudalie stand she was greeted by one of the representatives. In her own "I have just become a mum" world of shock and madness Rose spoke non-stop about motherhood and skincare without really registering who was doing the skin analysis. The representative in question was of course Elisabeth who was scanning Rose's skin, probably the 168th persons skin she had scanned so far that weekend! She loved listening to someone so positive and so passionate about skincare and beauty. That evening Elisabeth told her partner about the lady with the baby and the good vibes she got "I really wish I had got her name" but knew that without a name or any contact details they would probably never meet again. 

Fast forward a couple of weeks, Rose is filming a hair curling tutorial on her stories and tags a hair stylist from New York whose method she is using, this hair stylist just happens to re-share on his stories. Meanwhile Elisabeth is at home scrolling aimlessly through Instagram stories when she comes across THE SAME hair stylist who she also follows and exclaims "That's the girl! That's the one I met!" ... to that end Elisabeth gave Rose a "follow" on Instagram and that was how they connected online.

Meanwhile, Rose sees that she has a new follower. She clicks on the profile and is in awe of how beautiful this woman is and how incredible her whole artistic energy is. They exchange a few likes and comments here and there but nothing extensive. 

Fast forward a month later and Rose is working as a Christmas Temp Beauty Advisor at Space NK in her hometown of Chichester... when guess who walks through the door..."Oh my god we follow each other on Instagram! Are you Christmas shopping in Chichester?!" Rose exclaims. Well...what were the chances?! Elisabeth had come to work in that particular Space NK store for the day as one of the Caudalie Representatives. 

In that moment they have a conversation where Elisabeth explains that they already met in October at Stylist and Rose realises that she never even acknowledged the face of the lady doing the skin analysis at Stylist Live two months prior, so could only make the link to Instagram. To this day Rose will never understand how she couldn't remember a face like Elisabeth's...but puts it down to some kind of "I was in my own world" postpartum-ness!

After this THIRD coincidental connection they got to know each other more through work and realised that 98% of the time we were on the exact same wave length yet still very much Ying & Yang: a match made in heaven...this in turn led to the birth of Algorithum and they cannot wait for you to see what is (quite literally) in store! 


Our Background

Elisabeth Williamson, @elisa_lune

Co-Founder & Creative Director
I have been working in and around the beauty industry for just over a decade. Starting out as a beauty advisor, I discovered an innate curiosity for skin and the different ways in which people would approach their skincare as well as their makeup. I am naturally quite creative and love to experiment behind and in front of the camera. Having modelling in the past for various beauty brands I have learnt a lot about product representation and truly appreciate the beauty in real raw skin, without the filters. I am a trained Gua Sha facialist, and all about healing and nourishing the skin with a less is more approach to skincare and through practicing healthy skincare habits. Think radiant, natural, healthy and multi-purpose.

Rose Hobbs @feeling.rosy 

Co-Founder & Business Director
Thirty years old and battling hormonal acne on the regular, I have now made peace with my skin and I am not afraid to show it and discuss it. It was from these challenges that I discovered how makeup could completely transform the way I felt and empowered me to look within and understand that it is always confidence that will naturally shine through. With experience of working as a makeup artist, brow specialist, beauty advisor and a decade of teaching experience behind me, I am a very experienced communicator, especially when it comes to describing how to get the most out of makeup and skincare. Think dewy, fresh, minimal and simple.
Oh and bushy brows always.

We hope you loved reading our first newsletter as much as we loved writing it.

Speak soon!

Rose & Elisabeth

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